I’m consistently amused by those oh-so-trendy marketers who use outdated and silly gimmicks to spread their “opportunities” online. For instance, the unreasonable bias against “tire kickers”. The term uses a worn-out old metaphor of a person looking at used cars.…
I read lots of marketing articles, watch videos and attend loads of webinars. Not because I think I’m going to find the next magic bullet technique that is guaranteed to stuff my bank account with so much cash the bank…
Ever seen the movie “UP”? There’s a dog in the movie (I don’t recall his name) that can speak with the help of an electronic collar. He doesn’t really talk in conversations, the collar simply turns his thoughts into words.…
Everybody wants it right now. We’ve become a society of instant gratification. And why not? Anything worth having is worth having right now. Only problem is, most things that are really awesome take a little time to develop. But that…
Last time I talked about How To Guarantee High Performance. . Let’s continue that discussion, shall we? . We’ll get to the killer in a minute, but first let me set the stage… If the only time we ever have…
How to get things done. Every. Single. Day. One day at a time. . It’s a view of life that’s worked for people no matter what they’re working to accomplish. . I think it’s the best way. Here’s why… .…
All of your marketing must have a target. Too many marketers start their journey by doing what everyone else does. They believe that the commercials on TV and the billboards they see while driving on the freeway are effective. Usually,…
