Blog Archives

Play It Right

Play It Right

I don’t listen to a lot of music. Most of the time when I’m driving, I’m listening to marketing podcasts or audio books I get from Audible.com. I highly recommend Audible. I’ve listened to dozens of books that I never

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Better Choices

Better Choices

Life is funny. . You make choices that you believe will give you the best result. Sometimes ya get it right. Other times ya don’t. . I’m working on helping the Thug learn about how life works. She wasn’t with

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Ghost In The Shell

Ghost In The Shell

Rockit and I went to see a new movie today. . The story was about a government contractor that had successfully implanted a human brain in an android body. . Cool, huh? . Anyway, there were some shenanigans going on,

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Secret Fishing Hole

Secret Fishing Hole

It seems like every marketer on the planet has become either a social media strategy “coach” or one of their wide-eyed disciples latching onto the latest, greatest thing since the Internet was invented. Not me. While everyone knows that social

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Technical Dolt

Technical Dolt

I listen to lots of podcasts. One of them is a libertarian podcast called The Tom Woods show. . Tom’s got a PhD in History, and he would probably be a professor at a university or a member of a

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There’s Always A Way

Always A Way

I don’t believe in impossible situations. There’s always something you can do. It may not work, but you can do something, anything in order to change a situation. It reminds me of a scene from one of the newer Star

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Serial Failure

Serial Failure

This is NOT going to be yet another feel-good message about how ya gotta fail more, fail often or failure is not an option BS. Just the opposite. . I think failure sucks. I’ve missed my target far more often

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Britney Spears Truckers

Britney Spears Truckers

Britney Spears has made a fortune with a headset. But it’s not just that headset that created her success. She’s spent a lot of time working out, practicing her moves and developing her voice. It’s her total package that makes the

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Serial Failure

Serial Failure

This is NOT going to be yet another feel-good message about how ya gotta fail more, fail often or failure is not an option BS. Just the opposite. . I think failure sucks. I’ve missed my target far more often

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The Pole Dancer Sequence

Pole Dancer

Nope. . I’m not talkin’ about an athletic woman doing gymnastics with a brass pole. I’m talkin’ about the usually feeble attempt to revive a dead list. It usually happens because someone (maybe you) is afraid to give their list

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Finding The Table

Finding The Table

‘You’re leaving a lot of money on the table.” Ever heard that one before? It seems like every day, someone (probably a guru of some kind) is telling you that if you’re not doing (fill in the blank) you’re going

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There’s No Button For That

No Easy Button

On my travels the other day, Rockit and I stopped at the TA in Hillsdale, WY. In the likely event that you have no idea what that is, TA stands for Truckstops of America, and it’s one of my many

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Snowed In At Little America

Snow-covered road

It still amazes me how well trucking works as a metaphor for an online marketing business. Take today for instance. I’m at Little America, WY. Look it up for fun. It’s at exit 69 on the I-80. It started to

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Tire Kickers Wanted

Online Marketer Traits

I’m consistently amused by those oh-so-trendy marketers who use outdated and silly gimmicks to spread their “opportunities” online. For instance, the unreasonable bias against “tire kickers”. The term uses a worn-out old metaphor of a person looking at used cars.

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3 Reasons Why Copying Experts Will Kill Your Email Marketing

Get A Life

I read lots of marketing articles, watch videos and attend loads of webinars. Not because I think I’m going to find the next magic bullet technique that is guaranteed to stuff my bank account with so much cash the bank

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Be The Squirrel

Be The Squirrel

Ever seen the movie “UP”? There’s a dog in the movie (I don’t recall his name) that can speak with the help of an electronic collar. He doesn’t really talk in conversations, the collar simply turns his thoughts into words.

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Chunking Down To Daily

Online Marketing Mind Map

Everybody wants it right now. We’ve become a society of instant gratification. And why not? Anything worth having is worth having right now. Only problem is, most things that are really awesome take a little time to develop. But that

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The #1 Business Killer And How To Cure It

White Ninja

Last time I talked about How To Guarantee High Performance. . Let’s continue that discussion, shall we? . We’ll get to the killer in a minute, but first let me set the stage… If the only time we ever have

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How To Guarantee High Performance

People With Gears

How to get things done. Every. Single. Day. One day at a time. . It’s a view of life that’s worked for people no matter what they’re working to accomplish. . I think it’s the best way. Here’s why… .

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Who Is Your Marketing For?

Creative Desk

All of your marketing must have a target. Too many marketers start their journey by doing what everyone else does. They believe that the commercials on TV and the billboards they see while driving on the freeway are effective. Usually,

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